How to Add Amazon Products to WordPress Without a Plugin

The review is written. Now you want the product in the post: a photo, a few lines on why it's good, and a button that earns you the commission. Most guides answer that with a plugin. This one starts with the manual route, because for a site with a handful of products it works and costs nothing.

It has limits, though, and most of them have nothing to do with effort. They're Amazon's rules. Below are the manual methods that still work, two rules that apply either way, and the four things you give up by doing it all by hand.

Every Amazon rule quoted here was read on Amazon's own policy and help pages on October 22, 2026. Amazon edits those pages, so check again before you lean on one.

How to add Amazon products to WordPress without a plugin

Every method ends in the same place: a link carrying your Associates ID. Amazon's program policies require that ID as a parameter in every link you place to Amazon, and they put the formatting on you. You are "solely responsible for the content, style, and placement of each link that you place on your Site."

1. SiteStripe text links on desktop

SiteStripe is the bar Amazon shows across the top of its pages when you're signed in with your Associates account. If it's missing, check which account you're signed in with. You can switch it on or off from the bar's settings icon, or under Account Settings in Associates Central.

1. Sign in to Amazon with your Associates account.
2. Open the product's own page. SiteStripe only builds a link to a specific product while you're viewing that product.
3. Click Get Link: Text on the bar.
4. Choose the short or long link, and the tracking ID if you use more than one. The short link already carries your Associate ID and tracking ID.
5. Copy it. In WordPress, select your anchor text, press the link button and paste.

Amazon's current SiteStripe help page lists only text links. The image link options were retired at the end of 2023, which comes up again below. If you're mostly weighing SiteStripe against a paid tool on cost, we ran those numbers in Amazon affiliate plugin vs SiteStripe.

2. GetLink in the Amazon app

Sign in to the Amazon shopping app with your Associates account, open a product page, tap the Share button and choose Copy Associates Link. Amazon switches this on automatically when you log in with your Associates account. It only works on product detail pages, and not for eBooks, Audible, digital magazines, digital music or luxury stores (Mobile GetLink help).

3. Write the link yourself

If you already know the ASIN, the product ID that follows /dp/ in an Amazon product URL, you can type the link. Amazon's policies say these links "may be created by you or made available to you by us." A clean pattern looks like this:

https://www.amazon.com/dp/ASIN?tag=yourtag-20

Swap in the real ASIN and your own tag. Test it without clicking: hover the link and check that tag= shows your ID. When you want to look at the product, open the bare amazon.com/dp/ URL instead of clicking your own tagged link again and again.

4. A product card from core blocks

A row of text links reads like a list of links. A card gives the product some room, and the block editor already has the parts.

1. Add a Columns block with two columns.
2. In the narrow column, add an Image block with a photo you took yourself.
3. In the wide column, add a heading with the product name and a paragraph on why you picked it and who it suits.
4. Add a Buttons block, label it "View on Amazon" and paste your tagged link.

Leave out a price you typed, Amazon's star rating, and any image saved from the Amazon page. The four give-ups below explain why.

To reuse the layout, save the card as a pattern, and leave it unsynced if each copy will hold a different product. A synced pattern repeats the same content everywhere: "Editing the synced pattern will update it anywhere it is used." That makes it the wrong tool for product cards and a good one for your disclosure line.

Two rules that apply with or without a plugin

Neither of these is a reason to pick a tool. They're the same on every route.

The four things you give up without a plugin

Each of these traces to an Amazon rule or something Amazon retired. Working harder only helps with the third, and only for as long as you keep doing it.

When doing it by hand is the right call

Manual is a sensible choice if you recommend a small set of products and revisit those posts anyway, or if your own photos and opinions are the reason people read you. It also suits a brand-new Associates account, while you're still finding out what sells. In that case, read the 180-day rule before anything else.

It gets expensive when the product count grows, when readers come for prices, or when you want the page to sell things you never wrote about.

What a plugin changes, and what it still can't do

This is where we come in, so weigh this section with that in mind. PaapiPlugin puts Amazon products on your pages as product boxes and comparison tables (paid add-ons) and product grids, and it adds live Amazon search on your own pages.

You can start on the Managed API, with no credentials needed yet. Setup is your Associate tag and an email address, on top of the free Amazon Associates account you already have. Your tag goes on every product link, and we never add our own. When you have your own Creators API credentials, connect them and carry on.

On the Managed API, PaapiPlugin doesn't show a price either. Price, "Was" price, savings percentage and low-stock signals are all off, and the button always reads "Check price on Amazon," so Amazon shows the reader the live price. Live prices on your own page need your own Creators API credentials. The Managed API covers 9 Amazon stores: US, UK, Germany, France, Italy, Spain, Canada, Japan and Australia. India and Sweden work with your own credentials.

Each piece is a shortcode. Search goes anywhere with [psfa_search] (how the search shortcode works). A fixed grid for one keyword, without the search bar, looks like this:

[psfa_search query="standing desk" count="6" pagination="none" hide_search="true" hide_filters="true"]

A single product box takes an ASIN, the same ID that sits after /dp/ in the links you've been building:

[psfa_product_box asin="B09XS7JWHH"]

Our roundups of product box plugins and Amazon comparison tables in WordPress cover both formats in more depth.

The free version is on WordPress.org and includes search, grids and 600 Managed API searches a month, 20 a day. Premium is $39 a year for one site, $69 for three and $99 for unlimited sites. Product Boxes and Comparison Tables are $19 a year each, need Premium, and cover all of a license's sites. If free is your hard limit, our free plugin roundup compares the options.

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